Man crafting jewelry by hand
Custom Jewelry Repair


Jewelry Repair & Restoration

At Ed & Ethel’s, we take great pride in not only offering exquisite pieces but also providing comprehensive repair & restoration services to ensure your jewelry remains in pristine condition. Our skilled jeweler, Chase, possesses a wealth of experience, expertise, & passion in jewelry repair, catering to a wide range of needs. From intricate repairs on delicate gemstones to restoring the shine of your favorite heirloom piece, we handle every task with utmost care and precision.

Our repair services encompass a myriad of specialties, including stone replacement, re-sizing, restringing, & clasp and chain repairs, among others. We understand the sentimental value that jewelry holds, which is why we treat each piece as if it were our own, using only the finest materials and techniques to restore its original beauty. Visit our store today and entrust your cherished jewelry to our skilled team, knowing it will receive the utmost attention and expertise it deserves!


Jewelry Cleaning & Inspection

We are committed to providing exceptional care for your cherished pieces. As part of our commitment to customer satisfaction, we offer complimentary cleaning and inspection services. Our team of skilled professionals understands the importance of maintaining the brilliance and integrity of your jewelry. When you bring your jewelry to us, we perform a thorough cleaning to remove dirt, oils, and any tarnish, restoring its natural luster. Additionally, we meticulously inspect each piece, checking for loose gemstones, worn prongs, or any potential issues that may require attention.

Our goal is to ensure that your jewelry remains in impeccable condition, offering peace of mind and longevity. Take advantage of our free cleaning and inspection services today, and let us enhance the beauty and durability of your treasured jewelry collection.

Custom Jewelry Cleaning
Gold jewelry on top of a stack of one hundred dollar bills


Jewelry, Watch, Silver & Gold Buying

A comprehensive service to buy gold, silver, watches, & previously owned jewelry, providing a seamless and trustworthy experience for our valued customers, is always offered. If you have unwanted or outdated jewelry, we offer competitive prices for your gold and silver pieces, whether they are broken, mismatched, or simply no longer align with your style. We utilize industry-standard techniques to assess the purity and value of your precious metals, ensuring fair and accurate evaluations. Additionally, we extend our buying service to include exquisite watches, accepting a variety of brands and models.

Our team understands the sentimental and financial value that jewelry & timepieces hold, and we handle each transaction with the utmost professionalism and discretion. We are always happy to look at costume jewelry to see if an offer can be made on it as well. Visit our store today to explore the convenience of selling your gold, silver, old jewelry, & watches, and let us provide you with a hassle-free and rewarding experience.


Permanent Jewelry

At Ed & Ethel’s we pride ourselves in bringing you current trends in the jewelry world. With our permanent jewelry, not only do we provide you a truly wonderful experience to share with your friends and family, we are also bringing the hottest trend in the jewelry space to the New River Valley. With various styles of bracelets available we are sure to have an option for everyone.
Gold & White Watch


Jewelry & Watch Appraisals

We take great pride in offering expert jewelry and watch appraisal services, providing our customers with accurate and comprehensive evaluations. Our experienced appraiser possesses a deep knowledge of gemstones, precious metals, and horology, ensuring that each appraisal is conducted with the utmost precision and attention to detail. Whether you require an appraisal for insurance purposes, estate planning, or simply to understand the value of your treasured pieces, we are here to assist you. Using advanced techniques and industry-standard tools, we carefully examine and assess the quality, authenticity, and condition of your jewelry and watches.

Our appraisals come complete with detailed documentation, including descriptions, measurements, and photographs, certifying the value of your items. Trust in our expertise and rely on our appraisal services to provide you with accurate and trustworthy information about the worth and characteristics of your cherished jewelry and watches. If a piece is out of the scope of our personal knowledge, we always have a team of industry experts available to us that are each the leaders in their respective fields. Visit our store today to benefit from our professional appraisal services and gain a deeper understanding of the true value of your precious pieces.


Watch Repair & Watch Batteries

A comprehensive range of watch repair services is available to cater to all your needs. For your convenience, we offer watch battery replacement and watch band adjustment services right in our store, ensuring quick and efficient solutions to keep your timepiece running smoothly. We possess the expertise to handle these tasks with precision and care, utilizing specialized tools and techniques. Additionally, we offer several other watch repair services in-store, depending on the repair needed.

For more complex watch repairs that require the expertise of a master watchmaker, we have established a partnership with an exceptional professional outside of our store. This ensures that all intricate and specialized watch repairs are handled by an expert with years of experience and unparalleled knowledge. Rest assured that your treasured timepieces are in capable hands, whether it’s a simple battery replacement or a more intricate repair. Visit our store today to take advantage of our comprehensive watch repair services and experience the quality and craftsmanship we offer.

Watch Repair
Purple & Silver Earrings


Estate & Jewelry Box Consultations

We offer exclusive estate and jewelry box consultations to assist you in managing and appraising your valuable collections. Our experienced consultant provides personalized guidance and expertise, ensuring that you make informed decisions regarding your estate jewelry and heirlooms. During an estate consultation, we carefully evaluate each piece, considering factors such as craftsmanship, rarity, and historical significance, to determine their market value accurately.

Our consultant also offers advice on preservation and restoration, helping you maintain the integrity and beauty of your precious pieces for generations to come. In addition, our jewelry box consultations are designed to assist you in organizing and cataloging your jewelry collection. Our expert offers insights into proper storage, display options, and even recommendations for custom jewelry solutions to enhance your collection’s elegance and accessibility. Whether you require assistance in valuing your estate jewelry, seeking guidance on organizing your jewelry box, or are looking to sell an entire collection, our dedicated consultant is ready to provide their expertise and ensure that your treasures are appreciated and protected. Schedule a consultation with us today and embark on a journey of curated elegance and preservation for your cherished jewelry!



At our store we offer a cutting-edge laser engraving service that adds a personalized touch to your jewelry and other metal objects. Our state-of-the-art laser engraving technology allows us to create intricate and precise engravings, bringing your visions to life with stunning clarity and detail. Whether you want to commemorate a special occasion, express your individuality, or create a heartfelt gift, we can engrave names, initials, dates, symbols, and even custom designs onto a variety of materials, including gold, silver, platinum, and more. This includes handwriting from a loved one or yourself, fingerprints, and pawprints. From delicate rings and pendants to cufflinks, watches, and other metal objects, our laser engraving service transforms ordinary items into unique and meaningful keepsakes.

Our team works closely with you to ensure that every engraving exceeds your expectations, capturing your sentiments and personal style. Experience the artistry and precision of laser engraving by visiting our store today and let us create timeless pieces that will be cherished for a lifetime.

Evgraved Jewelry
Jewelry Financing


Financing & Layaway

At Ed & Ethel’s Fine Jewelry, we understand that purchasing fine jewelry is a special investment. That’s why we strive to make it easier for our customers by offering flexible financing options. With the Ed & Ethel’s Fine Jewelry Credit Card, you can enjoy up to 18 months of deferred interest, depending on the purchase amount. This means you have the opportunity to spread out your payments over time without incurring any interest charges. Our credit card financing allows you to choose the perfect piece of jewelry while staying within your budget. Additionally, we offer a convenient layaway program, allowing you to reserve your desired item and make payments over a period of up to 6 months. This gives you the flexibility to secure your dream piece and pay for it at your own pace.

At Ed & Ethel’s Fine Jewelry, we believe in providing financial solutions that make your jewelry shopping experience as seamless and enjoyable as possible. Visit our store today to explore our financing options and find the perfect piece to celebrate life’s special moments.



We understand the joy of receiving a special piece of jewelry for a significant occasion. To make the gift-giving process even more delightful and personalized, we offer a convenient wish-list service. When you visit our store, you can handpick the jewelry items that capture your heart and add them to your personalized wish-list. We then keep your wish-list securely on file, ensuring that your loved ones can effortlessly browse and select the perfect piece for your next special occasion.

Whether it’s a birthday, anniversary, or any other milestone, our wish-list service takes the guesswork out of gift-giving, guaranteeing that you receive something you truly adore. Our attentive staff is available to assist your loved ones in finding the items from your wish-list, providing a seamless and joyous shopping experience. Come to our store today and create a wish-list that reflects your style and desires, making your future celebrations even more memorable.

Aquapraise Ring on Decoration
Gift Wrapping


Gift Wrapping

At Ed & Ethel’s Fine Jewelry, we believe that the presentation of a gift is just as important as the gift itself. That’s why we take great pride in offering complimentary gift wrapping services for all your jewelry purchases. We meticulously prepare each package with care and attention to detail, ensuring that your gift is beautifully presented. Whether it’s a special occasion or a simple gesture of appreciation, our complimentary gift wrapping adds an extra touch of elegance and thoughtfulness to your jewelry selection.

From luxurious boxes, ribbons, to wrapping paper, we go the extra mile to create a memorable gifting experience. Simply choose the perfect piece of jewelry, and we’ll take care of the rest, ensuring that your gift is ready to be presented with style and sophistication. Visit our store today and let us enhance your gifting experience with our exquisite complimentary gift wrapping service.



We understand that convenience and flexibility are key when it comes to shopping for jewelry. That’s why we are always thrilled to offer two convenient options for our customers. If you prefer to shop virtually, our dedicated team is ready to assist you remotely. Through our website & virtual consultations, we can showcase our exquisite collection, provide expert advice, and help you find the perfect piece from the comfort of your own home. Once you’ve made your selection, we’ll securely package and ship your new jewelry directly to you, ensuring a seamless and convenient experience.

Alternatively, if you prefer to shop in person, we welcome you to visit our store. Our knowledgeable staff will guide you through our stunning displays, offering personalized recommendations and assistance. If you’re shopping for gifts, we’re delighted to ship the selected items directly to your loved ones, saving you time and effort. Whether you choose to shop virtually or in person, our goal is to provide exceptional service and deliver the joy of fine jewelry to your doorstep or that of your cherished recipients. Experience the convenience and personalized attention by shopping with us today.

Man places sticker on shipping box

Have a Question about Our Services?

If you have any questions or comments about our products, services, or how we can help you celebrate your story please contact us and we will respond as quickly as possible.