Brooke Brinson is the owner & founder of Ed & Ethel’s Fine Jewelry alongside her husband, Chase. She was born & raised right here in the New River Valley – Floyd to be exact. Brooke was a freshman at Virginia Tech when one day, she called her Mom because she needed some money – for what she doesn’t remember but she is guessing, now that she is a little older than 18, it was more of a want than a need. Shauna, her Mom, offered her a part-time job instead! Brooke worked at the jewelry store her Mom managed, part-time throughout college and grew to have a true passion for the industry. After graduating from VT, she decided to continue her career in jewelry, and moved several times with a major jewelry chain for a few years. This eventually led her to Richmond where she met Chase. At first they were rivals as the stores they managed were constantly competing, that grew into a friendship, and eventually they realized they had found their person. Brooke worked for a major jewelry chain for 10 years when she found herself furloughed during the Covid pandemic. She and Chase found out that several chain jewelry stores were closing in the New River Valley. Brooke describes the decision to open Ed & Ethel’s as, “It was as if God said “I will open this door and if you do the work and walk through, I will open the next one” and so we did the work, and he kept opening the next door.”

Now you will find Brooke greeting you as you walk into the store, planning fun events for their customers to come partake in & enjoy, or as the person behind all of Ed & Ethel’s social media platforms! Her favorite part of what she does is you – the customers – getting to know you, your loved ones, and helping you pick out the jewelry to say what is sometimes hard with words, that will be loved today and for a lifetime.